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UK Mail launch new campaign for Midnight Order service

by Press Team | Oct 21, 2016

UK Mail Livery - Midnight Order Retail Campaign - Ordering before midnight is the new order before 10pm. 

UK Mail understand that in retail, whenever the demand is there, you have to be too. That’s why UK Mail is introducing a new campaign for their Midnight Order service – a next-day delivery solution that enables your customers to order right up until midnight, 365 days a year.

UK Mail has launched Midnight Order with a 12am order cut-off to meet the growing expectations of consumers who are demanding more convenient delivery choices.   Many successful eCommerce brands are already enjoying the benefits, including House of Fraser, Missguided, New Look and O2.

By providing customers with improved delivery options, Midnight Order can enhance retailer’s customer satisfaction and conversion rates. The service can also be used as a true evening delivery service, as recipients will receive their much-needed items between the convenient hours of 6pm and 10pm.

The Midnight Order campaign, created and delivered by RBH Creative Communications agency, has a high end fashion feel, styled by Young British Designers, and conveys the consumer demand for timely delivery services. The campaign, which includes a film, will be activated across a number of channels including Retail Week, UK Mail vehicle liveries, social media and

Catherine Mill, National Account Director, UK Mail said: “With consumers demanding faster, more convenient delivery choices, our Midnight Order service is designed to provide retailers with additional value propositions for their customers. This service fits into the busy lifestyles of the modern consumer who many not think about ordering an item until a few hours before they need it”.

UK Mail also provides further support to retailers through their Retail Logistics and Courier services. Whether its store replenishments, door-step swap outs, inter-branch transfers, returns or new store openings; there is a delivery solution to meet retailer’s needs.

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